{"id":8853,"date":"2018-10-21T10:03:14","date_gmt":"2018-10-21T10:03:14","guid":{"rendered":"https:\/\/www.legal-plus.eu\/what-do-so-called-media-agencies-do-an-analysis-of-the-usual-contractual-relationships-in-the-media-business\/"},"modified":"2025-09-13T11:43:26","modified_gmt":"2025-09-13T11:43:26","slug":"what-do-so-called-media-agencies-do-an-analysis-of-the-usual-contractual-relationships-in-the-media-business","status":"publish","type":"post","link":"https:\/\/www.legal-plus.eu\/en\/what-do-so-called-media-agencies-do-an-analysis-of-the-usual-contractual-relationships-in-the-media-business\/","title":{"rendered":"What do so-called media agencies do? &#8211; An analysis of the usual contractual relationships in the media business."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8853\" class=\"elementor elementor-8853 elementor-1291\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d2b3e81 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-stretched elementor-section-height-default\" data-id=\"6d2b3e81\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-20914587\" data-id=\"20914587\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-ef6633c\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8527\"><a href=\"https:\/\/www.legal-plus.eu\/en\/legal-plus\/\" class=\"elementor-item\" tabindex=\"-1\">PROFILE<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-10450\"><a href=\"https:\/\/www.legal-plus.eu\/en\/core-focus-areas\/\" class=\"elementor-item\" tabindex=\"-1\">Core focus areas<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-10477\"><a href=\"https:\/\/www.legal-plus.eu\/en\/mechanical-and-plant-engineering-sector\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Mechanical and plant engineering sector<\/a><\/li>\n\t<li class=\"menu-item 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menu-item-type-post_type menu-item-object-page menu-item-9629\"><a href=\"https:\/\/www.legal-plus.eu\/en\/sue-a-german-company\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Sue a German Company<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9627\"><a href=\"https:\/\/www.legal-plus.eu\/en\/appeal-german-judgment\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Appealing a German Judgment<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9628\"><a href=\"https:\/\/www.legal-plus.eu\/en\/enforce-foreign-court-judgments-in-germany\/\" class=\"elementor-sub-item\" tabindex=\"-1\">Enforce Foreign Court Judgments in Germany<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51d704bc elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"51d704bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ba0c66\" data-id=\"2ba0c66\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c99ecbc elementor-widget elementor-widget-heading\" data-id=\"6c99ecbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">LEGAL+ NEWS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d1f3915 elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"3d1f3915\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c3ab0f8\" data-id=\"4c3ab0f8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1360ce3a elementor-widget elementor-widget-heading\" data-id=\"1360ce3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-large\">What do so-called media agencies do? - An analysis of the usual contractual relationships in the media business. <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12cc4364 elementor-widget elementor-widget-text-editor\" data-id=\"12cc4364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The contractual relationship between media agencies and advertising clients has long been the subject of controversial debate. The main issue is whether media agencies are on a separate economic level or whether they should be classified as business agents of advertising clients. The most prominent case that led to this is Alexander Ruzicka, who was sentenced to a long prison term for allegedly pocketing discounts and other benefits received from the media at the expense of the media agency (and thus ultimately also at the expense of the advertising clients) whose management he was managing at the time. This high-profile lawsuit has made the practice of media agencies as a whole, in particular the scope and treatment of benefits (&#8220;kickbacks&#8221;, freespots etc.) granted by the media, a major topic of discussion. Against the backdrop of the conspicuous lack of transparency of the &#8220;system&#8221;, the type and scope of the discounts granted and, not least, the question of who is entitled to these discounts is being discussed.    <\/p><p>The following section provides an overview of how the existing contractual relationships in the media business are to be assessed under civil law.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1fda9922\" data-id=\"1fda9922\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28202308 elementor-widget elementor-widget-image\" data-id=\"28202308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1030\" height=\"686\" src=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer-1030x686.jpg\" class=\"attachment-large size-large wp-image-8419\" alt=\"Social media influencer\" srcset=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer-1030x686.jpg 1030w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer-300x200.jpg 300w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer-768x512.jpg 768w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer-1536x1024.jpg 1536w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer-1500x1000.jpg 1500w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer-705x470.jpg 705w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer.jpg 2000w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186e198 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"186e198\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-666bf4c8\" data-id=\"666bf4c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39f70a16 elementor-widget elementor-widget-text-editor\" data-id=\"39f70a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Preliminary consideration of the activities of media agencies<br><\/strong><\/h2><p>The main object of the media agency\/media contractual relationship is the placement of advertising by advertising customers. Consequently, the media agencies &#8220;broker&#8221; advertising between the advertising client and the media &#8211; at least in purely factual terms. In view of the above, it seems conceivable that the contractual relationship between advertising client\/media agency has an influence on the contractual relationship between media agency\/media. It therefore seems reasonable in the present case to first consider the contractual relationship between the media agencies and the advertising clients:   <\/p><h2><strong>Contractual relationship advertising client\/media agency<\/strong><\/h2><h3>State of opinion: agency agreement within the meaning of Section 675 BGB versus &#8220;own economic level&#8221; (proprietary trader)<\/h3><h4>Agency agreement within the meaning of <a href=\"https:\/\/dejure.org\/gesetze\/BGB\/675.html\" title=\"&sect; 675 BGB: Entgeltliche Gesch&auml;ftsbesorgung\">\u00a7 675 BGB<\/a><\/h4><p>With regard to the content of the contractual relationship, namely media buying and media processing, media planning, media consulting and media analysis, it is conventionally assigned to the law of agency (Section 675 BGB): The advertising client does not advertise itself, but has advertising done for it. This activity corresponds to the (still) prevailing opinion on the concept of &#8220;agency&#8221; within the meaning of Section 675 BGB, according to which the agent is obliged vis-\u00e0-vis the principal to <strong>carry out<\/strong> an <strong>independent activity of an economic nature to safeguard the financial interests of third parties<\/strong> (see BGH judgment of June 16, 2016, case no. <a href=\"https:\/\/dejure.org\/dienste\/vernetzung\/rechtsprechung?Text=III%20ZR%20282\/14\" title=\"III ZR 282\/14 (2 zugeordnete Entscheidungen)\">III ZR 282\/14<\/a>, <a href=\"https:\/\/dejure.org\/dienste\/vernetzung\/rechtsprechung?Text=NJW-RR%202016,%201391\" title=\"BGH, 16.06.2016 - III ZR 282\/14: Mediaagenturvertr&auml;ge sind regelm&auml;&szlig;ig Gesch&auml;ftsbesorgungsvertr&auml;...\">NJW-RR 2016, 1391<\/a>; M\u00fcnchener Kommentar zum BGB, 5th edition, Section 675, para. 3 et seq. with further references). <\/p><p>The above definition still corresponds to the activities of media agencies today, which are carried out independently by media agencies in the sense of the above definition of the prevailing opinion &#8211; namely <strong>in the <\/strong> absence of a deviating agreement <strong>in their own name and for their own account <\/strong>&#8211; in any case also in the perception of the financial interests of the advertising clients (see Martinek, Mediaagenturen und Mediarabatte, 2008, p. 27; jM 2015, 6, 9 f., 13f.). This classification is also confirmed in the opinion of former BGH judge Dr. Gerhard Sch\u00e4fer of 31.1.2009. <\/p><p>Depending on their content, these agency agreements are classified as service contracts (Section 611 BGB) or contracts for work and services (Section 631 BGB). A contract for work and services is likely to exist if an individual measure is the subject of the contract &#8211; in terms of success &#8211; and a contract for services is likely to be involved if it is a purely temporally and\/or objectively defined contract. <\/p><h4>  &#8220;Own economic level&#8221;<\/h4><p>The prevailing opinion described above contrasts with the view held by the media agencies themselves and supported by not unimportant voices in the literature (in particular Prof. Michael Martinek, loc. cit.), according to which the provisions of contract law, and thus also the law on the provision of agency services, have led to an &#8220;alienation&#8221; from the model of the agent with a view to the practice of the media agency business that has developed over decades, with the consequence that the law on the provision of agency services should remain inapplicable. This view is primarily based on the fact that media agencies now represent a <strong>&#8220;separate economic level&#8221;<\/strong>, meaning that the classification of media agencies as &#8220;intermediaries&#8221; is no longer appropriate. <\/p><p>This view is essentially based on the following circumstances of media business practice:<\/p><ul><li>Acting in their own name and for their own account: entrepreneurial riskUnless otherwise agreed in individual contracts, media agencies act in their own name and for their own account. This means that they also bear the <strong>entrepreneurial risk<\/strong> arising from the placement of advertising measures in the media, such as payment of placement costs even in the event of insolvency or refusal to pay on the part of the customer. They are liable to their client for errors made by the medium, for example if the advertisement is not printed on time or is printed incorrectly.  <\/li><li>Remuneration system: relying on non-tariff discountsIn practice, advertising clients require media agencies to hand over or pass on the media commission received from the media (agency commission). In practice, this is usually done by means of an offsetting process: the advertising client agrees a remuneration with the media agency amounting to a certain percentage of the media placement volume; in reality, the percentage is between 0.8% and 2.0%. The advertising client uses the remainder of the 15% agency commission to pay the creative agency (around 7%) and keeps the rest for itself, leaving the media agencies with only a small fraction of the agency remuneration granted to them by the media. In order to achieve their commercial goals for their company, they therefore see themselves obliged to generate <strong>additional income<\/strong> from the media in <strong>the form of non-tariff discounts, bonuses or remuneration<\/strong> for additional services or for bundling the budgets of several clients. Thus, the agency&#8217;s own brokerage activities in the business of media agencies tend to take a back seat today.    <\/li><\/ul><h3>Appreciation<\/h3><p>If the subject matter of a service contract or a contract for work is an &#8220;agency&#8221;, the agent is obliged to return to the client everything that he obtains from the agency (Section 675 (1) in conjunction with Section 667 BGB). This is the relevance of the dispute: <\/p><p>The view that media agencies, as a separate economic level, no longer act as an agency in accordance with the model of the German Civil Code deserves consideration. For the most part, media agencies operate their own business at their own economic level. The operation of this own business can in fact be described as a necessity resulting from the fact that advertising customers regularly successfully enforce the passing on of the tariff discounts. Against this background, the media agencies can only generate their own income in other ways, e.g. by negotiating customer-independent discounts that only they are entitled to.   <\/p><p>Nevertheless, according to the current ruling of the Federal Court of Justice from 16.6.2016 cited above (case no. <a href=\"https:\/\/dejure.org\/dienste\/vernetzung\/rechtsprechung?Text=III%20ZR%20282\/14\" title=\"III ZR 282\/14 (2 zugeordnete Entscheidungen)\">III ZR 282\/14<\/a>, <a href=\"https:\/\/dejure.org\/dienste\/vernetzung\/rechtsprechung?Text=NJW-RR%202016,%201391\" title=\"BGH, 16.06.2016 - III ZR 282\/14: Mediaagenturvertr&auml;ge sind regelm&auml;&szlig;ig Gesch&auml;ftsbesorgungsvertr&auml;...\">NJW-RR 2016, 1391<\/a>), in case of doubt a duty to forward is to be assumed because, in its opinion, the media agency is a &#8220;typical business agent&#8221;. The guiding principles of the BGH are as follows (<a href=\"https:\/\/dejure.org\/dienste\/vernetzung\/rechtsprechung?Text=NJW-RR%202016,%201391\" title=\"BGH, 16.06.2016 - III ZR 282\/14: Mediaagenturvertr&auml;ge sind regelm&auml;&szlig;ig Gesch&auml;ftsbesorgungsvertr&auml;...\">NJW-RR 2016, 1391<\/a>, beck-online): <\/p><blockquote><p><em>1. media agency contracts are, by their legal nature, generally to be qualified as agency contracts in which one party (media agency) undertakes to carry out an independent economic activity to safeguard the financial interests of third parties (in particular media planning and buying) and the other party (advertising client) undertakes to pay a fee.<\/em><\/p><p><em>2. if the media agency makes media bookings in its own name but for the account of the client, it shall initially also receive all discounts and other benefits as the media&#8217;s contractual partner; however, due to its status as a media agency, it shall not be entitled to any discounts or other benefits.  <strong>However, as a typical managing agent, it is subject to the duties of disclosure and surrender pursuant to Sections 666, 667 Alt. 2 BGB. <\/strong><\/em><\/p><p><em>3 The fact that a special benefit is not paid directly to the contractor but to a third party does not preclude the contractor from being liable for restitution. <strong>The decisive factor is whether an overall assessment of the circumstances of the individual case shows<\/strong> that the contractor is to be regarded as the beneficial owner of the asset (following BGH, NJW 1987, 1380).<\/em><\/p><\/blockquote><p><em> <\/em>It follows from guiding principle 3 that the obligation to disclose must be assessed on the basis of the circumstances of the individual case. In line with this, the Higher Regional Court of Munich expressly stated in its ruling of December 23, 2009 (case no. <a href=\"https:\/\/dejure.org\/dienste\/vernetzung\/rechtsprechung?Text=7%20U%203044\/09\" title=\"OLG M&uuml;nchen, 23.12.2009 - 7 U 3044\/09: Weitergabepflicht agenturbezogener Rabatte durch eine Me...\">7 U 3044\/09<\/a>) that the obligation to pass on (obligation to surrender) discounts and benefits can be <strong>regulated in individual contracts<\/strong>. The parties should do this in order to avoid the dispute described above.  <\/p><h2><strong>Contractual relationship media agency\/media (publisher)<\/strong><\/h2><h3>Starting point: Independence of contractual relationships\/freedom of organization<\/h3><p>It follows from the above that the contract between the media agency and the media (publishers, TV stations, etc.) is independent of the contract between the media agency and the advertising client. Apart from so-called direct business, there is no contractual connection. <\/p><p>Consequently, the so-called &#8220;advertising implementation contract&#8221; or &#8220;media purchasing contract&#8221; is generally subject to the unlimited contractual freedom of the parties.<\/p><h3>&#8220;Advertising implementation contract&#8221;\/&#8221;Media purchasing contract&#8221;: Contract for work or service<\/h3><p>Unless otherwise stated in the individual contract, the following shall apply:<\/p><p>In the past as well as today, &#8220;advertising implementation contracts&#8221; or &#8220;media purchasing contracts&#8221; are to be classified as service contracts or &#8211; probably more frequently &#8211; contracts for work within the meaning of Sections 611, 631 of the German Civil Code (BGB) without the character of an agency agreement:<\/p><p>The medium is obliged to place the advertisement (= success), the agency is obliged to pay the agency net of the list prices.<\/p><p>The fact that the agencies take on various other tasks vis-\u00e0-vis the media (in particular: consulting tasks) does not give the advertising implementation contracts or media purchasing contracts the character of an agency, as the media agencies, which always engage various media, keep the option of becoming active. Consequently, there is basically no obligation to act. <\/p><p>These contracts are also not contracts in favor of a third party within the meaning of Section 328 of the German Civil Code (BGB), as claims of the advertising customers are not established.<\/p><p>However, it should be noted that these (mostly) contracts for work and services have the following special features:<\/p><ul><li>(Traditional) obligation of agencies to adhere to the price list via Section 242 BGB<\/li><li>Obligation of agencies to respect the sales interests of the media via Section 242 BGB<\/li><li>Payment of the so-called AE commission to the agencies as remuneration for the agency services (increasingly rejected by publishers)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5cbd98d2 elementor-hidden-phone\" data-id=\"5cbd98d2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ad2ffc elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"5ad2ffc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80ce704\" data-id=\"80ce704\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1948e6d elementor-widget elementor-widget-image\" data-id=\"1948e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1030\" height=\"579\" src=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/12\/professional-woman-retoucher-edits-assets-in-creative-media-agency-office-1030x579.jpg\" class=\"attachment-large size-large wp-image-6097\" alt=\"Professional woman retoucher edits assets in creative media agency office\" srcset=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/12\/professional-woman-retoucher-edits-assets-in-creative-media-agency-office-1030x579.jpg 1030w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/12\/professional-woman-retoucher-edits-assets-in-creative-media-agency-office-300x169.jpg 300w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/12\/professional-woman-retoucher-edits-assets-in-creative-media-agency-office-768x432.jpg 768w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/12\/professional-woman-retoucher-edits-assets-in-creative-media-agency-office-1536x864.jpg 1536w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/12\/professional-woman-retoucher-edits-assets-in-creative-media-agency-office-1500x844.jpg 1500w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/12\/professional-woman-retoucher-edits-assets-in-creative-media-agency-office-705x397.jpg 705w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/12\/professional-woman-retoucher-edits-assets-in-creative-media-agency-office.jpg 2000w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f4f982\" data-id=\"2f4f982\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bbdafc elementor-widget elementor-widget-text-editor\" data-id=\"8bbdafc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Overall assessment<\/strong><\/h2><p><strong> <\/strong>Unless otherwise stipulated in the contract in individual cases &#8211; which is possible according to case law &#8211; media agencies are business agents of advertising clients, from whom they purchase advertising in their own name and for their own account and place it with the media in their own name and for their own account.<\/p><p>Both &#8211; independent &#8211; contractual relationships are to be qualified as contracts for work or service contracts (depending on their structure), whereby the media agency only acts as a business agent vis-\u00e0-vis the advertising customers.<\/p><p>Whether the agency is a &#8220;typical&#8221; agency within the meaning of Section 675 BGB is particularly relevant with regard to the typical agent&#8217;s obligation to surrender what has been obtained from the agency, see Section 667 BGB.<\/p><p>If the parties want something else to apply with regard to the obligation to surrender, this should and can be agreed in individual contracts, as explained above.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e0ebdd elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5e0ebdd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6022f171\" data-id=\"6022f171\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24181ab0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"24181ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e0fd0de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e0fd0de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3df8268\" data-id=\"3df8268\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f5e25d7 elementor-widget elementor-widget-spacer\" data-id=\"5f5e25d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cf78b7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cf78b7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51f14aa0\" data-id=\"51f14aa0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab8a49d elementor-widget elementor-widget-heading\" data-id=\"ab8a49d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-large\">Do you have any questions?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74097912 elementor-widget elementor-widget-button\" data-id=\"74097912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#Kontakt\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-address-card\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Please feel free to contact me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78251303\" data-id=\"78251303\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f209517 elementor-widget elementor-widget-image\" data-id=\"4f209517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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elementor-section-height-default\" data-id=\"30980dae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-616c6235\" data-id=\"616c6235\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-144f9491 elementor-widget elementor-widget-heading\" data-id=\"144f9491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">LATEST ARTICLES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-650a6402 ignore-toc elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"650a6402\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5778dfbc\" data-id=\"5778dfbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f36770d elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"3f36770d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;cards_masonry&quot;:&quot;yes&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:32,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8571 post type-post status-publish format-standard has-post-thumbnail hentry category-nicht-kategorisiert\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.legal-plus.eu\/en\/up-to-e10000-before-the-local-court-why-it-goes-wrong\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"685\" src=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office--1030x685.png\" class=\"attachment-large size-large wp-image-8573\" alt=\"\" srcset=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office--1030x685.png 1030w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office--300x200.png 300w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office--768x511.png 768w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office--1536x1022.png 1536w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office--1500x998.png 1500w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office--705x469.png 705w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office-.png 2000w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Nicht kategorisiert<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.legal-plus.eu\/en\/up-to-e10000-before-the-local-court-why-it-goes-wrong\/\" >\n\t\t\t\tUp to \u20ac10,000 before the local court: why it goes wrong\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Up to \u20ac10,000 in the local court &#8211; a mistake with an announcement. The planned reform of the amount in dispute will shift masses of proceedings from the regional courts to the local courts. Sounds like a relief &#8211; but will have the opposite effect.  <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.legal-plus.eu\/en\/up-to-e10000-before-the-local-court-why-it-goes-wrong\/\" aria-label=\"Read more about Up to \u20ac10,000 before the local court: why it goes wrong\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 10, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8559 post type-post status-publish format-standard has-post-thumbnail hentry category-contract-law\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.legal-plus.eu\/en\/contract-law-stuttgart-21-and-the-speech-clause-a-lesson-in-clear-contract-drafting\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"687\" src=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/08\/social_sprechklausel_legalplus_teaser-1-1030x687.png\" class=\"attachment-large size-large wp-image-8566\" alt=\"Vertragsrecht Stuttgart 21 \u2013 Sprechklausel Urteil\" srcset=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/08\/social_sprechklausel_legalplus_teaser-1-1030x687.png 1030w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/08\/social_sprechklausel_legalplus_teaser-1-300x200.png 300w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/08\/social_sprechklausel_legalplus_teaser-1-768x512.png 768w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/08\/social_sprechklausel_legalplus_teaser-1-705x470.png 705w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/08\/social_sprechklausel_legalplus_teaser-1.png 1080w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Contract Law<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.legal-plus.eu\/en\/contract-law-stuttgart-21-and-the-speech-clause-a-lesson-in-clear-contract-drafting\/\" >\n\t\t\t\tContract law: Stuttgart 21 and the speech clause &#8211; a lesson in clear contract drafting\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Sometimes a single sentence decides billions. This is exactly what happened with the Stuttgart 21 project. At the center of the legal dispute was a short contractual provision &#8211; the so-called &#8220;speech clause&#8221;.    <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.legal-plus.eu\/en\/contract-law-stuttgart-21-and-the-speech-clause-a-lesson-in-clear-contract-drafting\/\" aria-label=\"Read more about Contract law: Stuttgart 21 and the speech clause &#8211; a lesson in clear contract drafting\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 8, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8577 post type-post status-publish format-standard has-post-thumbnail hentry category-commercial-law category-contract-law category-international-procedural-law category-nicht-kategorisiert\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.legal-plus.eu\/en\/breach-of-an-international-jurisdiction-agreement-can-result-in-liability-for-damages-on-the-ruling-of-the-bgh-from-17-10-2019-ref-iii-zr-42-19\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"579\" src=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom-1030x579.jpg\" class=\"attachment-large size-large wp-image-8578\" alt=\"Judge&#039;s gavel. Symbol for jurisdiction. Law concept a wooden judges gavel on table in a courtroom\" srcset=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom-1030x579.jpg 1030w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom-300x169.jpg 300w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom-768x432.jpg 768w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom-1536x864.jpg 1536w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom-1500x844.jpg 1500w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom-705x397.jpg 705w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom.jpg 2000w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Commercial law<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.legal-plus.eu\/en\/breach-of-an-international-jurisdiction-agreement-can-result-in-liability-for-damages-on-the-ruling-of-the-bgh-from-17-10-2019-ref-iii-zr-42-19\/\" >\n\t\t\t\tBreach of an international jurisdiction agreement can result in liability for damages! &#8211; On the ruling of the BGH from 17.10.2019 (Ref. III ZR 42\/19)\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>International agreements on jurisdiction, especially if they are to have exclusive validity, generally have the purpose of protecting the party benefiting from the agreement from the often very considerable costs of a legal dispute in a foreign country.<\/p>\n<p>Unfortunately, however, it is not uncommon for the other contracting party to suddenly no longer want to know about the jurisdiction agreement in the event of a dispute. The background to such a dishonest approach is &#8211; obviously &#8211; not least the potential for blackmail associated with such an approach. This is because the party that finds itself &#8211; in breach of the jurisdiction agreement &#8211; exposed to a foreign lawsuit is regularly forced to take action abroad through lawyers in order to avoid legal disadvantages. This in turn is often very expensive, with the USA being the most prominent example.     <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.legal-plus.eu\/en\/breach-of-an-international-jurisdiction-agreement-can-result-in-liability-for-damages-on-the-ruling-of-the-bgh-from-17-10-2019-ref-iii-zr-42-19\/\" aria-label=\"Read more about Breach of an international jurisdiction agreement can result in liability for damages! &#8211; On the ruling of the BGH from 17.10.2019 (Ref. III ZR 42\/19)\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 4, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"26\" data-next-page=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/4\/\"><span class=\"elementor-screen-only\">Page<\/span>4<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/5\/\"><span class=\"elementor-screen-only\">Page<\/span>5<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/6\/\"><span class=\"elementor-screen-only\">Page<\/span>6<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/7\/\"><span class=\"elementor-screen-only\">Page<\/span>7<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/8\/\"><span class=\"elementor-screen-only\">Page<\/span>8<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/9\/\"><span class=\"elementor-screen-only\">Page<\/span>9<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/10\/\"><span class=\"elementor-screen-only\">Page<\/span>10<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/11\/\"><span class=\"elementor-screen-only\">Page<\/span>11<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/12\/\"><span class=\"elementor-screen-only\">Page<\/span>12<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/13\/\"><span class=\"elementor-screen-only\">Page<\/span>13<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/14\/\"><span class=\"elementor-screen-only\">Page<\/span>14<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/15\/\"><span class=\"elementor-screen-only\">Page<\/span>15<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/16\/\"><span class=\"elementor-screen-only\">Page<\/span>16<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/17\/\"><span class=\"elementor-screen-only\">Page<\/span>17<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/18\/\"><span class=\"elementor-screen-only\">Page<\/span>18<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/19\/\"><span class=\"elementor-screen-only\">Page<\/span>19<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/20\/\"><span class=\"elementor-screen-only\">Page<\/span>20<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/21\/\"><span class=\"elementor-screen-only\">Page<\/span>21<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/22\/\"><span class=\"elementor-screen-only\">Page<\/span>22<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/23\/\"><span class=\"elementor-screen-only\">Page<\/span>23<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/24\/\"><span class=\"elementor-screen-only\">Page<\/span>24<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/25\/\"><span class=\"elementor-screen-only\">Page<\/span>25<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8853\/page\/26\/\"><span class=\"elementor-screen-only\">Page<\/span>26<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a1ac60c elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"4a1ac60c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30c75a15\" data-id=\"30c75a15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1142a0c1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1142a0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a8add07 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"7a8add07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5792af96\" data-id=\"5792af96\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-445ecffd elementor-widget elementor-widget-menu-anchor\" data-id=\"445ecffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Kontakt\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-166cd418 elementor-widget elementor-widget-heading\" data-id=\"166cd418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">CONTACT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c393a86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c393a86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3aef4f9b\" data-id=\"3aef4f9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-494ddacc elementor-widget elementor-widget-image\" data-id=\"494ddacc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"1030\" src=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-1030x1030.jpg\" class=\"attachment-large size-large wp-image-8410\" alt=\"LEGAL+\" srcset=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-1030x1030.jpg 1030w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-80x80.jpg 80w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-300x300.jpg 300w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-768x768.jpg 768w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-36x36.jpg 36w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-180x180.jpg 180w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-705x705.jpg 705w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-120x120.jpg 120w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-450x450.jpg 450w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2.jpg 1151w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3881297\" data-id=\"3881297\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c866f8f elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5c866f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-home\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t+49 (40)  57199 74 80\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-4f3d9f58\" data-id=\"4f3d9f58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dd26ea8 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"2dd26ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mobile-alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t+49 (170) 1203  74 0\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-2a561f64\" data-id=\"2a561f64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65954e6e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"65954e6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tNeuer Wall 61 D-20354 Hamburg\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-1f6b3d3d\" data-id=\"1f6b3d3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49284e10 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"49284e10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tkontakt@legal-plus.eu\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c467dea elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"4c467dea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a23440b\" data-id=\"3a23440b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bddd8fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bddd8fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88c7497 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"88c7497\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64a37dbd\" data-id=\"64a37dbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d910042 elementor-widget elementor-widget-heading\" data-id=\"5d910042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefit from my active network!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116164bb elementor-widget elementor-widget-text-editor\" data-id=\"116164bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">I look forward to our networking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71a4c940 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"71a4c940\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d1a23db\" data-id=\"2d1a23db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32c3665e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"32c3665e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.xing.com\/profile\/Daniel_MeierGreve\" target=\"_blank\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-xing\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78b1898c\" data-id=\"78b1898c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c8eb81b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3c8eb81b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/in\/daniel-meier-greve-32326380\/\" target=\"_blank\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4550197e elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"4550197e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40d12ad0\" data-id=\"40d12ad0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5991949c elementor-widget elementor-widget-heading\" data-id=\"5991949c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Copyright  2026  \u00a9 All rights reserved.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57dbdf75 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-stretched elementor-section-height-default\" data-id=\"57dbdf75\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a3645ab\" data-id=\"a3645ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d4b45f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"7d4b45f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4bcfd34e\" data-id=\"4bcfd34e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6270c140 elementor-widget elementor-widget-heading\" data-id=\"6270c140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.legal-plus.eu\/impressum\/\">Imprint<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7d05cc67\" data-id=\"7d05cc67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-66847e42 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"66847e42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-36da2600\" data-id=\"36da2600\" 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src=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-80x80.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-8406\" alt=\"LEGAL+\" srcset=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-80x80.jpg 80w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-300x300.jpg 300w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-36x36.jpg 36w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-180x180.jpg 180w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-120x120.jpg 120w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-450x450.jpg 450w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-270x270.jpg 270w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-192x192.jpg 192w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-32x32.jpg 32w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon.jpg 512w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;By their legal nature, media agency agreements are generally to be qualified as agency agreements in which one party (media agency) undertakes to carry out an independent economic activity to safeguard the financial interests of third parties (in particular media planning and buying) and the other party (advertising client) undertakes to pay a fee.&#8221; (BGH ruling from 16.6.2016, ref. III ZR 282\/14)<\/p>\n","protected":false},"author":2,"featured_media":8835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[127,126],"tags":[],"class_list":["post-8853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial-law","category-liability-law"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What do so-called media agencies do? - An analysis of the usual contractual relationships in the media business. - Prozesskanzlei | LEGAL+<\/title>\n<meta name=\"description\" content=\"Media agencies: An analysis of the usual contractual relationships in the media business - agency or separate economic level?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.legal-plus.eu\/en\/what-do-so-called-media-agencies-do-an-analysis-of-the-usual-contractual-relationships-in-the-media-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What do so-called media agencies do? 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