{"id":8817,"date":"2019-04-02T16:21:09","date_gmt":"2019-04-02T16:21:09","guid":{"rendered":"https:\/\/www.legal-plus.eu\/labeling-of-advertising-in-social-media\/"},"modified":"2025-09-13T11:41:09","modified_gmt":"2025-09-13T11:41:09","slug":"labeling-of-advertising-in-social-media","status":"publish","type":"post","link":"https:\/\/www.legal-plus.eu\/en\/labeling-of-advertising-in-social-media\/","title":{"rendered":"Labeling of advertising in social media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8817\" class=\"elementor elementor-8817 elementor-1703\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-852ecfe elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-stretched elementor-section-height-default\" data-id=\"852ecfe\" data-element_type=\"section\" 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elementor-element-3e207241 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"3e207241\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4003dfd5\" data-id=\"4003dfd5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cab301e elementor-widget elementor-widget-heading\" data-id=\"1cab301e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">LEGAL+ NEWS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10214638 elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"10214638\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;zoomIn&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e8e86b7\" data-id=\"5e8e86b7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e0bb23f elementor-widget elementor-widget-heading\" data-id=\"4e0bb23f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-large\">Labeling influencer advertising with Anglicisms in social media<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737a584f elementor-widget elementor-widget-text-editor\" data-id=\"737a584f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advertising must be clearly and unmistakably recognizable as advertising. Of course, this also applies undiminished to influencer advertising on social media. <\/p><p>The above also means that advertising content must be appropriately labeled if its advertising character is not already clear from the external circumstances. So far, so good. <\/p><p>However, the question of how any necessary labeling meets the legal requirements is highly controversial and the subject of numerous recent court decisions. This applies in particular to so-called influencer advertising in social media. Here, it is particularly controversial whether the labeling of advertising with Anglicisms in social media is sufficiently suitable to provide information about advertising content.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ab5016e\" data-id=\"4ab5016e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e31dd37 elementor-widget elementor-widget-image\" data-id=\"1e31dd37\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1030\" height=\"686\" src=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer-1030x686.jpg\" class=\"attachment-large size-large wp-image-8419\" alt=\"Social media influencer\" srcset=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer-1030x686.jpg 1030w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer-300x200.jpg 300w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer-768x512.jpg 768w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer-1536x1024.jpg 1536w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer-1500x1000.jpg 1500w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer-705x470.jpg 705w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/09\/social-media-influencer.jpg 2000w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25cefbce elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"25cefbce\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b95f9ab elementor-hidden-phone\" data-id=\"6b95f9ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41b64663\" data-id=\"41b64663\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-129cfd1 elementor-widget elementor-widget-text-editor\" data-id=\"129cfd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Labeling requirements controversial<\/h2><p>As mentioned at the beginning, case law requires that the labeling must clearly and unambiguously explain the advertising character. But what is &#8220;clear and unambiguous&#8221;? <\/p><p>The majority of case law is still of the opinion that advertising is only sufficiently clearly recognizable as such with the words &#8220;advertising&#8221; or &#8220;advertisement&#8221;. Frequently used terms such as &#8220;Sponsored (by)&#8221;, &#8220;Sponsored Content&#8221; or &#8220;Ad&#8221; are (still) rejected by the majority of courts as obscuring. <\/p><h2>Scale of assessment: understanding of the primary target public<\/h2><p>In the author&#8217;s opinion, this does not reflect the reality of life, at least in the area of new or social media:<\/p><p>Case law still agrees in this respect that the understanding of the target audience is decisive. For example, when it comes to assessing an Instagram post on the topic of lifestyle, it only depends on how the people who usually consume such content understand the label in question. <\/p><p>If this essentially undisputed standard is applied, there can be no serious doubt that labels such as &#8220;Sponsored (by)&#8221;, &#8220;Sponsored Content&#8221; or &#8220;Ad&#8221; are understood.<\/p><h3>Unrealistic view of many courts<\/h3><p>The reasons given by the courts, which still want to see things differently, seem downright comical. One example is a ruling by the Hamburg Regional Court from 21.12.2018 (case no. <a href=\"https:\/\/dejure.org\/dienste\/vernetzung\/rechtsprechung?Text=315%20O%20257\/17\" title=\"LG Hamburg, 21.12.2018 - 315 O 257\/17: Sponsored Content - Schleichwerbung durch Influencer-Mar...\">315 O 257\/17<\/a>), which dealt with the labeling of &#8220;sponsored content&#8221;: <\/p><blockquote><p><em>&#8220;The term translates as &#8220;supported content&#8221; and does not make it sufficiently clear that this editorial contribution is a commercial advertisement. In everyday language, the term &#8220;sponsor&#8221; is more commonly associated with a <\/em><em> <\/em><em>The term is associated with unselfish support for a project. <strong>The term is familiar from the world of sport<\/strong>; a jersey sponsor is someone who supports a sports project or a team and receives an advertising opportunity in return, for example on a team&#8217;s jersey. As a rule, the supportive element predominates; the sponsor hopes that his payment will contribute to the good image of the supported team.&#8221; <\/em><\/p><\/blockquote><p>Today&#8217;s young generation, which has grown up with the internet and influencers (the so-called &#8220;always-on generation&#8221;), is familiar with terms such as &#8220;sponsored&#8221; from their everyday (internet) lives, certainly not from sport and in the context of supporting a project.<\/p><p>Based on this solely relevant target group, it is simply absurd that the label &#8220;Sponsored (Content)&#8221; or &#8220;Ad&#8221; is not sufficiently comprehensible.<\/p><h3>The first higher court rulings with reference to the reality of life<\/h3><p>A recent ruling by the <strong>Higher Regional Court of Celle<\/strong> <strong>from June 8, 2017 <\/strong>(Ref. <a href=\"https:\/\/dejure.org\/dienste\/vernetzung\/rechtsprechung?Text=13%20U%2053\/17\" title=\"OLG Celle, 08.06.2017 - 13 U 53\/17: Anforderungen an die Kennzeichnung von Werbung auf Instagra...\">13 U 53\/17<\/a>) is therefore encouraging. The OLG Celle stated: <\/p><blockquote><p><strong><em>&#8220;The Senate leaves open whether<\/em><\/strong><em>  the use of the <strong>hashtag &#8220;#ad&#8221;<\/strong> recommended by the Working Group of the State Media Authorities, among others, <strong>is generally suitable<\/strong> for identifying a post on Instagram or similar social media as advertising. The result of the opinion poll submitted by the plaintiff in the injunction as Annex BB 1 could raise doubts as to whether the hashtag &#8220;#ad&#8221; is sufficiently well-known to be understood as a clear reference to advertising from the perspective of an average consumer. <strong>However, the Senate does not fail to recognize that the opinion survey does not reveal which part of the respondents use Instagram or similar social media at all<\/strong>; those persons who, according to the plaintiff in the injunction, are primarily the target group of the advertising at issue, children and those aged 13 and over, were not taken into account in the survey.&#8221; <\/em><\/p><\/blockquote><p><em> <\/em>The OLG Celle has thus correctly worked out that<\/p><ul><li>only the target group concerned is relevant for the assessment of understanding, and<\/li><li>the label &#8220;Ad&#8221; may very well be suitable for advertising labeling depending on the target group concerned.<\/li><\/ul><h2><u>Misrepresentation as a further prerequisite for an infringement of competition law<\/u><\/h2><p>Misleading is another mandatory requirement for an infringement of competition law due to non-disclosure of advertising. This is because the &#8220;non-disclosure&#8221; of an advertisement must be capable of &#8220;inducing the consumer to take a transactional decision that he would not have taken otherwise&#8221; (cf. Section 5a (6) UWG). Mere non-disclosure or allegedly inappropriate disclosure is therefore not sufficient for anti-competitive action. If one considers the extremely enlightened target group (&#8220;always-on&#8221; generation) in this regard, it also seems absurd from this point of view that advertising content from influencers on social networks marked with &#8220;Sponosred&#8221; or &#8220;Ad&#8221; could be anti-competitive. In most cases, this is even likely to be the case if there is no labeling at all, because the relevant target group is very familiar with the influencer business and any purchasing decisions are certainly not influenced by whether individual posts by an influencer are labeled as advertising or not.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d5692b3 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"7d5692b3\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa3bc5f\" 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elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bc03560 elementor-widget elementor-widget-heading\" data-id=\"1bc03560\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">LATEST ARTICLES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-785e897b ignore-toc elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"785e897b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a55bce2\" data-id=\"3a55bce2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a26d225 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"3a26d225\" data-element_type=\"widget\" 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status-publish format-standard has-post-thumbnail hentry category-nicht-kategorisiert\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.legal-plus.eu\/en\/up-to-e10000-before-the-local-court-why-it-goes-wrong\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"685\" src=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office--1030x685.png\" class=\"attachment-large size-large wp-image-8573\" alt=\"\" srcset=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office--1030x685.png 1030w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office--300x200.png 300w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office--768x511.png 768w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office--1536x1022.png 1536w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office--1500x998.png 1500w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office--705x469.png 705w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/09\/wooden-judges-gavel-on-table-in-a-courtroom-or-enforcement-office-.png 2000w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Nicht kategorisiert<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.legal-plus.eu\/en\/up-to-e10000-before-the-local-court-why-it-goes-wrong\/\" >\n\t\t\t\tUp to \u20ac10,000 before the local court: why it goes wrong\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Up to \u20ac10,000 in the local court &#8211; a mistake with an announcement. The planned reform of the amount in dispute will shift masses of proceedings from the regional courts to the local courts. Sounds like a relief &#8211; but will have the opposite effect.  <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.legal-plus.eu\/en\/up-to-e10000-before-the-local-court-why-it-goes-wrong\/\" aria-label=\"Read more about Up to \u20ac10,000 before the local court: why it goes wrong\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 10, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8559 post type-post status-publish format-standard has-post-thumbnail hentry category-contract-law\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.legal-plus.eu\/en\/contract-law-stuttgart-21-and-the-speech-clause-a-lesson-in-clear-contract-drafting\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"687\" src=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/08\/social_sprechklausel_legalplus_teaser-1-1030x687.png\" class=\"attachment-large size-large wp-image-8566\" alt=\"Vertragsrecht Stuttgart 21 \u2013 Sprechklausel Urteil\" srcset=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/08\/social_sprechklausel_legalplus_teaser-1-1030x687.png 1030w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/08\/social_sprechklausel_legalplus_teaser-1-300x200.png 300w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/08\/social_sprechklausel_legalplus_teaser-1-768x512.png 768w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/08\/social_sprechklausel_legalplus_teaser-1-705x470.png 705w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2025\/08\/social_sprechklausel_legalplus_teaser-1.png 1080w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Contract Law<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.legal-plus.eu\/en\/contract-law-stuttgart-21-and-the-speech-clause-a-lesson-in-clear-contract-drafting\/\" >\n\t\t\t\tContract law: Stuttgart 21 and the speech clause &#8211; a lesson in clear contract drafting\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Sometimes a single sentence decides billions. This is exactly what happened with the Stuttgart 21 project. At the center of the legal dispute was a short contractual provision &#8211; the so-called &#8220;speech clause&#8221;.    <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.legal-plus.eu\/en\/contract-law-stuttgart-21-and-the-speech-clause-a-lesson-in-clear-contract-drafting\/\" aria-label=\"Read more about Contract law: Stuttgart 21 and the speech clause &#8211; a lesson in clear contract drafting\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 8, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8577 post type-post status-publish format-standard has-post-thumbnail hentry category-commercial-law category-contract-law category-international-procedural-law category-nicht-kategorisiert\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.legal-plus.eu\/en\/breach-of-an-international-jurisdiction-agreement-can-result-in-liability-for-damages-on-the-ruling-of-the-bgh-from-17-10-2019-ref-iii-zr-42-19\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"579\" src=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom-1030x579.jpg\" class=\"attachment-large size-large wp-image-8578\" alt=\"Judge&#039;s gavel. Symbol for jurisdiction. Law concept a wooden judges gavel on table in a courtroom\" srcset=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom-1030x579.jpg 1030w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom-300x169.jpg 300w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom-768x432.jpg 768w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom-1536x864.jpg 1536w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom-1500x844.jpg 1500w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom-705x397.jpg 705w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2023\/07\/judge-s-gavel-symbol-for-jurisdiction-law-concept-a-wooden-judges-gavel-on-table-in-a-courtroom.jpg 2000w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Commercial law<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.legal-plus.eu\/en\/breach-of-an-international-jurisdiction-agreement-can-result-in-liability-for-damages-on-the-ruling-of-the-bgh-from-17-10-2019-ref-iii-zr-42-19\/\" >\n\t\t\t\tBreach of an international jurisdiction agreement can result in liability for damages! &#8211; On the ruling of the BGH from 17.10.2019 (Ref. III ZR 42\/19)\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>International agreements on jurisdiction, especially if they are to have exclusive validity, generally have the purpose of protecting the party benefiting from the agreement from the often very considerable costs of a legal dispute in a foreign country.<\/p>\n<p>Unfortunately, however, it is not uncommon for the other contracting party to suddenly no longer want to know about the jurisdiction agreement in the event of a dispute. The background to such a dishonest approach is &#8211; obviously &#8211; not least the potential for blackmail associated with such an approach. This is because the party that finds itself &#8211; in breach of the jurisdiction agreement &#8211; exposed to a foreign lawsuit is regularly forced to take action abroad through lawyers in order to avoid legal disadvantages. This in turn is often very expensive, with the USA being the most prominent example.     <\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.legal-plus.eu\/en\/breach-of-an-international-jurisdiction-agreement-can-result-in-liability-for-damages-on-the-ruling-of-the-bgh-from-17-10-2019-ref-iii-zr-42-19\/\" aria-label=\"Read more about Breach of an international jurisdiction agreement can result in liability for damages! &#8211; On the ruling of the BGH from 17.10.2019 (Ref. III ZR 42\/19)\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 4, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"26\" data-next-page=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/2\/\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/3\/\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/4\/\"><span class=\"elementor-screen-only\">Page<\/span>4<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/5\/\"><span class=\"elementor-screen-only\">Page<\/span>5<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/6\/\"><span class=\"elementor-screen-only\">Page<\/span>6<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/7\/\"><span class=\"elementor-screen-only\">Page<\/span>7<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/8\/\"><span class=\"elementor-screen-only\">Page<\/span>8<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/9\/\"><span class=\"elementor-screen-only\">Page<\/span>9<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/10\/\"><span class=\"elementor-screen-only\">Page<\/span>10<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/11\/\"><span class=\"elementor-screen-only\">Page<\/span>11<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/12\/\"><span class=\"elementor-screen-only\">Page<\/span>12<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/13\/\"><span class=\"elementor-screen-only\">Page<\/span>13<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/14\/\"><span class=\"elementor-screen-only\">Page<\/span>14<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/15\/\"><span class=\"elementor-screen-only\">Page<\/span>15<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/16\/\"><span class=\"elementor-screen-only\">Page<\/span>16<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/17\/\"><span class=\"elementor-screen-only\">Page<\/span>17<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/18\/\"><span class=\"elementor-screen-only\">Page<\/span>18<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/19\/\"><span class=\"elementor-screen-only\">Page<\/span>19<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/20\/\"><span class=\"elementor-screen-only\">Page<\/span>20<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/21\/\"><span class=\"elementor-screen-only\">Page<\/span>21<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/22\/\"><span class=\"elementor-screen-only\">Page<\/span>22<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/23\/\"><span class=\"elementor-screen-only\">Page<\/span>23<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/24\/\"><span class=\"elementor-screen-only\">Page<\/span>24<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/25\/\"><span class=\"elementor-screen-only\">Page<\/span>25<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/www.legal-plus.eu\/en\/wp-json\/wp\/v2\/posts\/8817\/page\/26\/\"><span class=\"elementor-screen-only\">Page<\/span>26<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5084ff41 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5084ff41\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25ad0c01\" data-id=\"25ad0c01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-656efd7d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"656efd7d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5198681d elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5198681d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26d1f598\" data-id=\"26d1f598\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71855d6f elementor-widget elementor-widget-menu-anchor\" data-id=\"71855d6f\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"Kontakt\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2b9c6b elementor-widget elementor-widget-heading\" data-id=\"2b2b9c6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">CONTACT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-328fc3af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"328fc3af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-7d44b2\" data-id=\"7d44b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15fef1d4 elementor-widget elementor-widget-image\" data-id=\"15fef1d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1030\" height=\"1030\" src=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-1030x1030.jpg\" class=\"attachment-large size-large wp-image-8410\" alt=\"LEGAL+\" srcset=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-1030x1030.jpg 1030w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-80x80.jpg 80w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-300x300.jpg 300w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-768x768.jpg 768w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-36x36.jpg 36w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-180x180.jpg 180w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-705x705.jpg 705w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-120x120.jpg 120w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2-450x450.jpg 450w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/Ihr-Kontakt-zum-Hamburger-Anwalt-f\u00fcr-Vertragsrecht-2.jpg 1151w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-732be7c3\" data-id=\"732be7c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-233d6e5a elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"233d6e5a\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-home\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t+49 (40)  57199 74 80\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-11ea8320\" data-id=\"11ea8320\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7022ea6e elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"7022ea6e\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mobile-alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t+49 (170) 1203  74 0\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-62a42a70\" data-id=\"62a42a70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c29d0fa elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"1c29d0fa\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tNeuer Wall 61 D-20354 Hamburg\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-5f5ddbd1\" data-id=\"5f5ddbd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b53b543 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"b53b543\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tkontakt@legal-plus.eu\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b8479db elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"3b8479db\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a44064d\" data-id=\"5a44064d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dafc4fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5dafc4fd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57decffd elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"57decffd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d91df77\" data-id=\"4d91df77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-176eccda elementor-widget elementor-widget-heading\" data-id=\"176eccda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefit from my active network!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd6c0b0 elementor-widget elementor-widget-text-editor\" data-id=\"5fd6c0b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">I look forward to our networking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65694f90 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elementor-widget elementor-widget-heading\" data-id=\"6f694e31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Copyright  2025  \u00a9 All rights reserved.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-786d2263 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-stretched elementor-section-height-default\" data-id=\"786d2263\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-49ee7f12\" data-id=\"49ee7f12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ee42ab7 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"5ee42ab7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-52f4a34b\" data-id=\"52f4a34b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6be7a38e elementor-widget elementor-widget-heading\" data-id=\"6be7a38e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.legal-plus.eu\/impressum\/\">Imprint<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-598440f8\" data-id=\"598440f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-62fd21d0 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"62fd21d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6db43eb8\" data-id=\"6db43eb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38be822b elementor-widget elementor-widget-heading\" data-id=\"38be822b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.legal-plus.eu\/datenschutzerklaerung\/\">Data protection<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3ebccaa6\" data-id=\"3ebccaa6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-411ed6cf elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"411ed6cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1a0d89a8\" data-id=\"1a0d89a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1be5e57c elementor-widget elementor-widget-image\" data-id=\"1be5e57c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-80x80.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-8406\" alt=\"LEGAL+\" srcset=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-80x80.jpg 80w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-300x300.jpg 300w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-36x36.jpg 36w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-180x180.jpg 180w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-120x120.jpg 120w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-450x450.jpg 450w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-270x270.jpg 270w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-192x192.jpg 192w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon-32x32.jpg 32w, https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2019\/10\/cropped-LegalPlus-icon.jpg 512w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LEGAL+ NEWS Labeling influencer advertising with Anglicisms in social media Advertising must be clearly and unmistakably recognizable as advertising. Of course, this also applies undiminished to influencer advertising on social media. The above also means that advertising content must be appropriately labeled if its advertising character is not already clear from the external circumstances. So [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[127],"tags":[],"class_list":["post-8817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial-law"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Labeling of advertising in social media - Prozesskanzlei | LEGAL+<\/title>\n<meta name=\"description\" content=\"Advertising must be clearly and unmistakably recognizable as advertising. Of course, this also applies to influencer advertising on social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.legal-plus.eu\/en\/labeling-of-advertising-in-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Labeling of advertising in social media\" \/>\n<meta property=\"og:description\" content=\"Advertising must be clearly and unmistakably recognizable as advertising. Of course, this also applies to influencer advertising on social media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.legal-plus.eu\/en\/labeling-of-advertising-in-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Prozesskanzlei | LEGAL+\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-02T16:21:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-13T11:41:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/12\/social-media-influencer-holding-like.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Meier-Greve\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Meier-Greve\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.legal-plus.eu\/en\/labeling-of-advertising-in-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.legal-plus.eu\/en\/labeling-of-advertising-in-social-media\/\"},\"author\":{\"name\":\"Daniel Meier-Greve\",\"@id\":\"https:\/\/www.legal-plus.eu\/en\/#\/schema\/person\/82c952f51457b6cac669d73a01104243\"},\"headline\":\"Labeling of advertising in social media\",\"datePublished\":\"2019-04-02T16:21:09+00:00\",\"dateModified\":\"2025-09-13T11:41:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.legal-plus.eu\/en\/labeling-of-advertising-in-social-media\/\"},\"wordCount\":920,\"publisher\":{\"@id\":\"https:\/\/www.legal-plus.eu\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.legal-plus.eu\/en\/labeling-of-advertising-in-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/12\/social-media-influencer-holding-like.jpg\",\"articleSection\":[\"Commercial law\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.legal-plus.eu\/en\/labeling-of-advertising-in-social-media\/\",\"url\":\"https:\/\/www.legal-plus.eu\/en\/labeling-of-advertising-in-social-media\/\",\"name\":\"Labeling of advertising in social media - Prozesskanzlei | LEGAL+\",\"isPartOf\":{\"@id\":\"https:\/\/www.legal-plus.eu\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.legal-plus.eu\/en\/labeling-of-advertising-in-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.legal-plus.eu\/en\/labeling-of-advertising-in-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.legal-plus.eu\/wp-content\/uploads\/2021\/12\/social-media-influencer-holding-like.jpg\",\"datePublished\":\"2019-04-02T16:21:09+00:00\",\"dateModified\":\"2025-09-13T11:41:09+00:00\",\"description\":\"Advertising must be clearly and unmistakably recognizable as advertising. 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