{"id":8751,"date":"2021-09-19T19:51:01","date_gmt":"2021-09-19T19:51:01","guid":{"rendered":"https:\/\/www.legal-plus.eu\/bgh-ruling-influencer-ii\/"},"modified":"2025-09-13T11:29:53","modified_gmt":"2025-09-13T11:29:53","slug":"bgh-ruling-influencer-ii","status":"publish","type":"post","link":"https:\/\/www.legal-plus.eu\/en\/bgh-ruling-influencer-ii\/","title":{"rendered":"BGH ruling &#8220;Influencer II&#8221;"},"content":{"rendered":"<p>In its &#8220;Influencer II&#8221; ruling, the Federal Court of Justice clarified in response to rejected claims by the VSW (&#8220;Association of Social Competition&#8221;) that the influencer only has to provide an advertising label for their post if they receive a consideration from the company in question. The <a href=\"https:\/\/www.bundesgerichtshof.de\/SharedDocs\/Pressemitteilungen\/DE\/2021\/2021170.html;jsessionid=A6669A6D940FDAE4DA2A1AAB78FA86F6.1_cid368?nn=10690868\">press release<\/a> states: <\/p>\n<p>In the <span style=\"text-decoration: underline\"><a href=\"https:\/\/www.bundesgerichtshof.de\/SharedDocs\/Pressemitteilungen\/DE\/2021\/2021170.html;jsessionid=A6669A6D940FDAE4DA2A1AAB78FA86F6.1_cid368?nn=10690868\">press release<\/a><\/span> states:<\/p>\n<p>&#8220;(&#8230;) With regard to commercial acts in favor of third-party companies, the assumption of a violation of Section 5a para. 6 UWG is ruled out because the defendant did not receive any consideration for the contested contributions and these contributions therefore satisfy the overriding special provisions of Section 6 para. 1 no. 1 TMG, Section 58 para. 1 sentence 1 RStV and Section 22 para. 1 sentence 1 MStV (see the above comments on proceedings <a href=\"https:\/\/dejure.org\/dienste\/vernetzung\/rechtsprechung?Text=I%20ZR%20125\/20\" title=\"BGH, 09.09.2021 - I ZR 125\/20: Influencer II - Wettbewerbsversto&szlig; durch Schleichwerbung in den ...\">I ZR 125\/20<\/a>). Accordingly, there is also no violation of No. 11 of the Annex to Section 3 (3) UWG. &#8220;<\/p>\n<h2>Do you have any questions?<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>In its &#8220;Influencer II&#8221; ruling, the Federal Court of Justice clarified in response to rejected claims by the VSW (&#8220;Association of Social Competition&#8221;) that the influencer only has to provide an advertising \u2026<\/p>\n","protected":false},"author":2,"featured_media":8419,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-8751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BGH Influencer II: Advertising Disclosure | LEGAL+<\/title>\n<meta name=\"description\" content=\"When must influencers label a social media post as advertising? An overview of the German Federal Court of Justice decision Influencer II.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.legal-plus.eu\/en\/bgh-ruling-influencer-ii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BGH ruling &quot;Influencer II&quot;\" \/>\n<meta property=\"og:description\" content=\"When must influencers label a social media post as advertising? 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